Apivita Color 10.0 Platinum Blonde new

• It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.
• It offers full grey coverage and an impressive vibrant, longer lasting color.
• It has a pleasant fragrance and a formula that respects the scalp’s natural balance. The texture is creamy and does not drip, to ensure easy application.

Tips

STEP BY STEP APPLICATION

STEP 1

Protect clothes by putting a towel over your shoulders. Remove any jewellery and wear the gloves provided during the entire colour application stage. Apply a small quantity of natural oil around the forehead in order to avoid coloring the skin

STEP 2

Pour the entire content of color cream tube (A) into the color developer bottle (B). Mixing ratio 1:1.5

STEP 3

Replace the cap on the bottle (Β) and shake until the mixture is smooth. After completing the mixture, cut the tip off the applicator at the end of the cap and start the application IMMEDIATELY.

STEP 4

Apply the mixture from roots to ends, using the tip of the applicator bottle to separate the strands. Distribute the remaining product evenly throughout the hair and massage gently. The mixture does not drip.

STEP 5

Leave it on for 30 minutes.

For ROOT TOUCH-UP APPLICATION, apply the mixture to the roots and leave it on for 20-30 minutes. Apply the remaining mixture on the rest of the hair for 10 minutes and continue with the following steps.

STEP 6

When the processing time is up, massage hair using a small amount of lukewarm water allowing the mixture to turn into lather. Rinse hair thoroughly until the water runs clear and then wash with APIVITA Color Protect Shampoo with sunflower and honey.

STEP 7

Apply the post color hair conditioner. Massage into hair thoroughly to enable the ingredients to penetrate and seal the color.

STEP 8

Leave the conditioner on for 3 minutes and then rinse with lukewarm water. Re-apply after 15 days.

TIPS FOR PROFESSIONAL RESULTS

• To avoid a light roots/dark ends effect, leave the mixture on the lengths for just 5-10 minutes, and only if they have faded in colour. On a monthly basis, we recommend root touch-ups only.
• The final hair color is the result of the combination of the existing hair color base, whether natural or colored, and the color shade you have chosen.
• If you have highlighted hair, more than one application may be necessary to achieve a uniform color. For better coverage, choose a shade from the range of NATURAL colors (X.0). If your highlights involved bleaching, the reflections of the color you have selected may not show up well. In this case, you should avoid ash (X.1) and very dark tones.
• If you use half of the hair color, save the rest for the next application. The colour must be applied immediately after mixing. Any leftover mixture cannot be reused. Make sure that you follow the correct mixing ratio (1: 1.5). Any other mixing ratio will alter the color result and grey coverage will be insufficient.
• If your hair is permed or chemically straightened, wait 15 days before coloring.
• If you have colored your hair with henna or a semi-permanent color, wait until the color is completely gone, to make sure that you achieve a uniform result when you color your hair again.

Ingredients

Permanent Hair Color Cream 10.0 INCI UE-(USA): aqua (water), laureth-3, cetearyl alcohol, laureth-4, polysorbate 80, ethanolamine, glycol distearate, sorbitan stearate, aminomethyl propanol, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, glyceryl stearate se, cocos nucifera oil (cocos nucifera (coconut) oil), glyceryl isostearate, oleic acid, stearic acid, sorbitan oleate, peg-40 hydrogenated castor oil, polyquaternium-22, hydrogenated castor oil, ceteareth-20, taurine, palmitic acid, xylitol, sodium sulfite, sodium hydrosulfite, cera alba (beeswax), lecithin, tetrasodium edta, ceteareth-33, erythorbic acid, linum usitatissimum extract (linum usitatissimum (linseed) seed extract), argania spinosa kernel oil*, etidronic acid, olea europaea fruit oil (olea europaea (olive) fruit oil)*, persea gratissima oil (persea gratissima (avocado) oil)*, helianthus annuus seed oil (helianthus annuus (sunflower) seed oil)*, mel extract (honey extract)*, rosmarinus officinalis  extract (rosmarinus officinalis (rosemary) leaf extract)*, benzyl alcohol, potassium sorbate, sodium benzoate, parfum (fragrance), phenyl methyl pyrazolone, p-methylaminophenol sulfate, 2,4-diaminophenoxyethanol sulfate, 4-chlororesorcinol, 2-methylresorcinol,

toluene-2,5-diamine sulfate.

*from organic farming / από βιολογικές καλλιέργειες / de cultivos orgánicos

Color Developer 30 vol. INCI UE-(USA): aqua (water), hydrogen peroxide, cetearyl alcohol, ceteareth-20, cetyl alcohol, etidronic acid, oxyquinoline sulfate.

Post Color Hair Conditioner INCI UE-(USA): aqua (water), cetearyl alcohol, cetyl esters, distearoylethyl dimonium chloride, dicaprylyl ether, glycerin, coco-caprylate, capryloyl/caproyl methyl glucamide, cocos nucifera oil (cocos nucifera (coconut) oil), trehalose, tocopherol, guar hydroxypropyltrimonium chloride, olea europaea fruit oil (olea europaea (olive) fruit oil)*, mel extract (honey extract)*, helianthus annuus seed oil (helianthus annuus (sunflower) seed oil)*, sodium hyaluronate, sodium pca, decyl glucoside, lactic acid, glyceryl oleate, rosmarinus officinalis  extract (rosmarinus officinalis (rosemary) leaf extract)*, lavandula angustifolia oil (lavandula angustifolia (lavender) oil), benzoic acid, citric acid, sorbic acid, potassium sorbate, benzyl alcohol, parfum (fragrance).

Innovation

COLOR MAGNET INNOVATION

An innovative system which stabilizes and seals color into the hair structure.

Ensure maximum color intensity and a long lasting color result in just 2 steps:

Step 1: Achieve full grey coverage and shine in just 30 minutes by using the hair color cream with 3 precious oils (argan, avocado and olive) which act in combination to stabilize the color and repair the hair structure, while coloring your hair.

Step 2: Increase the intensity and shine with the post color hair conditioner with hyaluronic acid and honey extract, which moisturizes hair, creating a protective film that seals the color into the hair structure and enhances shine in colored hair. Re-apply after 15 days.

THE HAIR HOLDS ON TO THE COLOR LIKE A MAGNET